OUR STORY
“Reid Bikes was established in Melbourne, Australia in 2009 when I was looking around for a new bike to get some exercise. I was shocked at the prices being asked by bike shops at the time and started to look into it.
I saw an opportunity to create my own brand of bikes that were high quality, looked great and – most importantly – were affordable and made it easier for everyone to get riding.
After more than a decade and over half a million bikes sold, it looks like there were a lot of like-minded people out there who wanted a better option.
Our disruptive approach and passion for making great products that give people the freedom to move has seen Reid continue to thrive in Australia – and now find a home in over 25 countries through more than 600 retailers around the world.”
Blog
Hall of
Fame
Latest
Articles
Q&A With Danni: New Supply Chain Manager
We recently welcomed Danni Palmer to the Supply Chain team at Reid Bikes HQ! Danni joins us as Supply Chain Manager, and has already fit …
New for Reid: eCity Showcase
Introducing our new range of electric commuter bikes, including both redesigned fan-favourite models like the Blacktop and brand new mode…
Reid Retailer Of The Month: Tambay Cycling Hub
This month, we interviewed Tambay Cycling Hub, one of our retailers in the Philippines! Tambay champion cycling as a great means of trans…
Reid Retailer Of The Month: Miner
This month we interviewed Miner, a family run bike shop located in Spain. The store has a rich history, it was opened in 1926 by a well-k…
Q&A With Christopher Bruges: New Product and Warranty Assistant
This month we welcomed Chris to the UK Reid HQ, all the way from Australia! Chris joins us to support in our product and warranty operati…
New for Reid: eMTB Showcase
It’s no secret that our product range has undergone a complete transformation for 2023 to offer the best possible value to our riders. Wi…
Reid Retailer Of The Month Taylor Bike Company
This month we interviewed Taylor Bike Company, a retailer based in Taylor, Texas. The retailer caught our eye on socials with engaging co…
Reid Retailer Of The Month Adventure HQ
This month we are shouting out Adventure HQ, based in Dubai, the store retails a range of Reid products from paddle boards to MTB’s. They…
Reid Retailer Of The Month Lisi Bike
We are excited to showcase our February Retailer of the month: Lisi Bike, located in Kosovo! Lisi Bike have been retailing Reid since las…
A ‘Day in the Life’ of Reid’s Head of Sales – Vincent Rochard
What does a day as Head of Sales at Reid look like? This month we interviewed Vincent Rochard to get some insights into how he manages to…
Bikepacking: A Guide For Beginners Getting Started
If the idea of you and a mate getting on your bikes and heading into the wilderness sounds like fun, then read on and follow the adventur…
Reid Retailer Of The Month Berlin Bikes
Our December Reid Retailer of the Month is Winner Bike Shop, with store locations situated in both Astana and Almaty in Kazakhstan. Winne…
A ‘Day in the Life’ of Reid’s Commercial Manager – Jon Street
This month we are delving into the role of Reid’s product manager, Leon Stimpson. Leon’s work is at the heart of Reid’s mission to offer …
2023 Reid Events
And with that, the 2022 season comes to an end! 2022 has been a busy year of growth and development for Reid, in our growing HQ team, our…
Reid Retailer Of The Month Winner Bike Shop
Our December Reid Retailer of the Month is Winner Bike Shop, with store locations situated in both Astana and Almaty in Kazakhstan. Winne…
Reid’s 2022 Wrap Up
And with that, the 2022 season comes to an end! 2022 has been a busy year of growth and development for Reid, in our growing HQ team, our…
Q&A With Kim Fairbanks – New International Account Manager
This month we welcomed Kim to the Reid HQ team as our new International Account Manager. We’re excited for Kim to bring her experience in…
Reid Christmas Gift Guide for 2022
It’s finally that time again, Christmas is just around the corner. Although it most certainly is ‘the most wonderful time of the year’, f…
Reid Retailer Of The Month BL Rodas
Our November Reid Retailer of the Month is BLRodas, a bike shop located in central Mexico. BLRodas was created from a strong desire to ig…
A ‘Day in the Life’ of Reid’s Product Manager – Leon Stimpson
This month we are delving into the role of Reid’s product manager, Leon Stimpson. Leon’s work is at the heart of Reid’s mission to offer …
Reid Rider Of The Month Aaron
Our Reid Rider of the month for November is Aaron, a roadie from Toronto. Aaron can’t get enough of his Reid Aquila road bike, using it …
New for Reid: A Preview of our New Bikes for 2023/24
We’ve been busy. At Reid, we are taking our mission of offering unbeatable value to a whole new level in 2023, with our biggest and best …
Bike Exchange KADe E-Cargo Bike Review
No stranger to value-packed bikes, Australian company Reid Cycles has thrown its hat into the budding e-Cargo Bike scene with the KADe. B…
Reid Rider Of The Month Phrarida
Our Reid Rider of the month for October is vintage lover Phrarida from Montreal. Phrarida begun her Reid riding journey on her Ladies Cla…
Winter Cycling: How to Get Prepared
Winter is approaching, and with more and more people choosing a cycle commute to get to work or school, it’s important that we know how t…
‘Day in the Life’ of Reid’s Marketing Coordinator – Beth Nash
This month we sat down with Beth Nash, marketing coordinator and less officially ‘head of fun’ at Reid Bikes. From creating engaging cont…
Reid Retailer Of The Month Crank Revolution
This month we’re celebrating Crank Revolution as our October Retailer of the Month. Crank Revolution are a retailer based in Chicago, ser…
World Mental Health Day 2022: How Cycling Can Help
Today marks World Mental Health Day 2022. This day was created by The World Health Organisation over 70 years ago with the purpose of mak…
Reid Rider Of The Month Olivia
Our Reid Rider of the month for September is Olivia from Western Australia, who recently received a Girls Classic 16″ Bike for her 5th Bi…
‘Day in the Life’ of Reid’s Managing Director – Rob Akam
This interview with Rob Akam, Managing Director at Reid Bikes, jump starts our new ‘Day in the Life’ series. Each month we will delve int…
Car Free Day 2022: Why you should try an eBike Commute
With eMobility products becoming increasingly popular it has never been easier to celebrate ‘Car Free Day’. A few years ago the thought o…
Reid Retailer Of The Month Bike Generation
We’re excited to introduce you to Bike Generation, our September Retailer of the Month. Bike Generation is a Reid retailer in Lebanon whi…
